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The Coiffeur

Yusuke Morioka is a hair stylist that lives and works in London. He has styled hair for shoots in Dazed, Nylon and Wonderland, but most recently coiffed the hair of model Estella Boersma in our Spring/Summer 17 PreCollection campaign video. You can see more of his work here and on his Instagram.

Describe what you do? I am a hair stylist based in London.

Where do your ideas come from? I find creative inspiration in absolutely everything. From art, culture, old books and nature to Disney cartoons! It's really important for me to keep my mind open at all times.

Who or what inspires you? Whoever and whatever.

Can you describe your working process? It usually begins with viewing the creative director’s mood board. I get a feel for the mood of the shoot and the model’s look, and then I add my own thoughts into the mix. I never like to stick to conventional hair styles, so I look for ways to add a little weirdness and originality to the hair.

What was your favorite part about styling the hair for the Red Valentino Spring/Summer 17 PreCollection campaign? I loved the location! The shoot took place in Glemham Hall, an Elizabethan stately home in Suffolk, England. The historical site really brought out the creativity in the team.

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