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#thecreative

Nicole Maria

Winkler on

shooting the

campaign

Austrian-born Nicole Maria Winkler moved to London at the age of 18 to study photography at the University of the Arts, and is now based between London and Paris. She has previously shot editorials for V magazine, V man, and Dazed, but most recently captured REDValentino’s Pre-Autumn/Winter ’17 campaign. We grabbed five minutes with Nicole to quiz her on the process of shooting a global fashion campaign.

How did you structure the REDValentino shoot?

“Taking inspiration from New York’s Chelsea Hotel, and iconic females such as Patti Smith and Nico, I shot the campaign in three sets that each resembled a hotel room. Amy Stickland, the set designer, constructed each space from scratch – she painted walls, laid carpets and constructed furniture on the day itself! I love creating these unique spaces and realities that only exist for a single shooting day.

Prior to the shoot, I storyboarded the ideas and planned the lighting of the shoot with Amelia Hazlerigg, the videographer. This meant that we could be free on the set day to experiment and improvise with the models.”

What was the mood like on set?

“Models Isabella Ridolfi and Frances Coombe had a great connection, and both of them were brilliant to work with. A campaign day can be long, but it’s so exciting when things fall into place and everyone contributes their best work to the project. We put on different music and changed the lighting completely for each of the different rooms, which also kept the mood fresh.”

What did you enjoy most about working on the campaign?

“I loved the opportunity to create three very different moods for REDValentino campaign. Normally you only get to do one thing in one day!”

What's always in your kit bag?

“A light meter! Especially when mixing lots of different light sources.”

See more of Nicole’s work here and follow her on Instagram here

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