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#thecreative

Sarah Blais on

filming the

campaign videos

Sarah Blais is a London-based photographer who uses her work to express the introverted side of herself that she does not show to many. Here she discusses the creative process behind REDValentino’s Spring/Summer ’17 campaign videos.

On generating ideas for campaigns: ‘I always try to stay open and let my imagination be childish. I fill my brain with new subjects so my neural pathways don’t get lazy, and ideas seem to make themselves.’

On working with a major brand like REDValentino: ‘My work usually begins with a discussion to get to the core of what we’re trying to communicate with visuals. Then I explore a lot of different avenues with that same childish spontaneity, and discuss ideas with the others creatives on the project.’

On the secret to good shoot days: ‘A good night’s sleep the night before!’

On what keeps her shooting: ‘My stream of inspiration is never-ending and comes from the following sources: Cy Twombly, Harry Gruyaert, David Rudnick, Jan Groover, George Wrobel, Marcel Breuer, Egon Schiele, Bruno Ferdinand, Péter Botos, National Geographic, Smif-N-Wessun, Hieronymus Bosch, Nils Frahm, Georgian Bay in Ontario, biking at night, the sunrise, everything and anything about space, novelty experiences.’