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#studiored

RED(V)’s
Urban
Jungle

Inspired by the contrast between romance and rebellion, the REDValentino Spring/Summer 19 Pre-Collection campaign focuses on the new RED(V)’s sneakers. Set in an urban playground in London’s Bromley-by-Bow, models Irene Guarenas and Milena Ioanna climb and play around a jungle-jim made out of a modular scaffolding structure. Contrasting features such as flexible soles and delicate ribbons are paired up, giving sportswear a softer stance. The REDValentino woman knows what she wants, and is confident enough to pair sneakers with a romantic dress and still look sophisticated.   For Spring/Summer 2019 Pre-collection, REDValentino presents two new additions to its sneaker collection: RED Ballet and Glam Run. Tradition meets modernity as a delicate ballet shoe becomes a contemporary sneaker. Featuring a comfortable sole and delicate grosgrain ribbons that wrap around the ankle, RED(V)’s Red Ballet sneaker looks great paired with a delicate pleated mini dress.   Always on the run and looking for a pair of cool kicks? RED(V)’s Glam Run sneakers are a perfect choice. Snug knit sock boots are updated with romantic seasonal details such as grosgrain ribbons, rhinestones, a point d’esprit motif and a brand new flexible sole. Pair them with a midi skirt and a sparkly lurex sweater, and you won’t go unnoticed.   Whatever you decide to pair them with, they are a charming new design that can be worn for every occasion: an iconic RED(V) statement.  

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